Newell Brands Graphic Designer in Kalamazoo, Michigan

Reference Code: 1702839

Position Title : Graphic Designer

Location: Kalamazoo, MI

Reports to: Graphic Design Manager

About Newell Brands: The future of Newell Brands and the on-going success of its consumer and commercial products depends on a continual stream of design excellence, collaborative ideation and resulting innovation.

Our world class design teams are located in three primary state of the art hubs that include Kalamazoo Michigan, Chicago Illinois and Hoboken New Jersey. These creative centers have been carefully planned to foster creativity and maximize the sharing of ideas and technologies among the company’s brands and process partners. Due to our continued growth, the Design and Ideation group at Newell is seeking talented individuals who want to join our team and help lead us into the future. To learn more about the Design team at Newell Brands please visit Design and Ideation - Newell Brands at .

Summary: The Graphic Designer is an idea-driven conceptual thinker who excels at translating design strategy into creative solutions for packaging, POP, brand identity, merchandising & collateral across the diverse portfolio of Newell Brands. Our designers are empowered to research new ideas, generate sketches, visualize concepts and communicate clear design intent through compelling design solutions. This role has the unique ability to operate on a strategic level to develop world class graphic design that resonates with consumers/customers and builds lasting brand equity across our portfolio.


  • Execute the visual articulation (style and tone) of brand strategy, initiatives, objectives and goals through best-in-class design solutions.

  • Participate in brainstorming sessions with creative design team, in order to generate creative ideas.

  • Effectively present creative concepts to internal teams, with thoughtful rationale.

  • Maintain knowledge of creative marketing trends and best practices.

  • Evaluate provided creative briefs to ensure information is understood and actionable prior to executing design work.

  • Execute and apply brand style guide elements, including logo, product branding, typography, packaging, photography and activation materials, ensuring consistency with brand positioning.

  • Prepare final assets according to specific print production guidelines at high levels of accuracy, efficiency and replication.

  • Collaborate with marketing peers to share best design practices across the organization.

  • Make proactive recommendations to streamline & improve creative processes.

Newell Brands is focused on building an innovation engine driven by our design and development vision within Newell Brands. The Design and Ideation teams have built strong partnerships with Marketing, Consumer Insights, and Research & Development in support of our efforts. As we move forward, our goal is to continue to grow and mature the design teams to a deep commercial capability and consumer sensitivity while at the same time leveraging our talents and knowledge to respond to design based needs worldwide. We believe that innovation comes from the minds of all Newell Brands employees as well as our customers and consumers. To that end, we actively stimulate collaboration, visualize opportunity and help propose product concepts that are offered up via both formal and informal methodologies throughout the company. The Design team acts as ideation agents , continually driving to our goal of encouraging the development of better ideas and processes for growth.

There’s never been a more exciting time to join Newell Brands!


  • Ability to work from the Newell Brands Design Center in Kalamazoo, Michigan.

  • University Degree or College Diploma in graphic design, art or related field. Bachelor Degree preferred.

  • 3+ years of experience in a creative/graphic design position.

  • Highly detail-oriented.

  • Passionate about design and knowledgeable about the industry, trends, and marketplace.

  • Strong written, verbal and visual communication skills.

  • Strong presentation skills.

  • Pragmatic with excellent problem solving and decision-making skills.

  • Strong interpersonal skills with ability to:

  • Demonstrate passion for a brand

  • Drive consensus, foster creative collaboration.

  • Work directly with both internal and external partners in a fast-paced, high-volume environment.

  • Strong time management skills. Demonstrates a high degree of flexibility within tight deadlines.

  • Communication Design: Capable of assisting the development of multiple graphic solutions. Understands the process of divergent ideation and convergent filtering to support these solutions.

  • Typography and Letterforms: Understands and applies foundational principles of typographic form and structure in support of cohesive design proposals. Capable of connecting successful typographic with desired brand outcomes.

  • Digital Tools: knowledge of core graphic design tools use at a school level of proficiency (Adobe Suite, Apple Suite, Keyshot etc.)

  • Design Architecture: Capable of proposing and implementing various design solutions leveraging multiple design architectures such as grids, type, color, illustration and print formatting structures.

  • Narrative Sketching: Ability to easily participate on cross functional rapid visualization teams that support ideation around narrative. Graphic Design, Marketing and Packaging teams.

  • Color Theory: Understands formulas for successful color development across applications. Ability to develop palettes: analog and digital

  • Visual Interaction: Applies design best practices to engage consumers. Ability to prioritize content for effective delivery. Ability to design and justify proposals based on demonstrated visual interaction skills.

  • Fundamentals of Illustration: Basic understanding and exposure to a wide range of illustrative styles. Ability to identify the medium of any illustration category and specific imagery within.

  • Package Design: Designs for impact in competitive environment. Working knowledge of materials and properties to achieve desired results. Collaborates effectively with packaging production experts for optimal outcomes.